Toyota Urban Cruiser Ebella Vs Maruti e Vitara- Toyota and Maruti will launch their new electric SUVs, the Urban Cruiser Ebella and the e Vitara, in early 2026. Both use the same base and mechanics but differ in style and appeal. The Ebella carries Toyota’s premium image, while the e Vitara focuses on Maruti’s affordable and rugged look.
Made for compact SUV buyers, they offer eco-friendly driving with modern features and will compete with the Tata Curvv EV and Hyundai Creta Electric. The e Vitara arrives in January 2026, followed by the Ebella in February 2026 with prices starting around Rs 17–18 lakh (ex-showroom).
Design: Shared Silhouette With Brand-Specific Flair
Both SUVs have the same size and shape making them easy to drive in cities like Patna. They come with front-wheel drive, 18-inch alloy wheels designed for better airflow, black cladding on the wheel arches and doors for a strong look, rugged bumpers, a roof spoiler and a shark fin antenna.
The difference is in the front design. The Ebella has a closed grille, slim LED headlamps, pixel-style daytime running lights, sharper bonnet lines and no fog lamps giving it a clean and modern look. The e Vitara, on the other hand has a more upright front, bigger lights, fog lamps and a central logo, which makes it look bold and tough.
At the back, the Ebella’s taillights match its pixel-style front lights with “Ebella” written on the right and “Urban Cruiser” on the left. The e Vitara’s taillights follow its Y-shaped front light design with “e Vitara” written in the center. The wheels also have slightly different designs giving each SUV its own identity.
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Interior: Identical Layouts For Comfort And Tech
The interiors of both SUVs are almost identical, they have a black and tan dual-tone look, a 10.1-inch infotainment screen and a 10.25-inch digital driver display, A flat-bottom steering wheel, physical climate controls, glossy black center console and ample storage add to the design.
Safety is strong with seven airbags, ABS with EBD, a 360-degree camera, parking sensors, electronic stability control and an electronic parking brake with auto hold, they also have Level-2 ADAS features like adaptive cruise control, lane departure warning and blind spot monitoring.
Expected Price in India
| Component | Maruti e Vitara | Toyota Urban Cruiser Ebella |
|---|---|---|
| Ex-Showroom Starting Price | 17 lakh | 18 lakh (slight premium) |
| Ex-Showroom Range (Top Trims) | Up to 22.50 lakh | Up to 21 lakh |
| On-Road Addition (Bihar: Registration, Insurance, Road Tax) | 10,000-20,000 | 10,000-20,000 |
| Estimated Total On-Road Price (Bihar) | 19-25 lakh | 19-25 lakh (adjusted for premium) |
| Estimated Monthly EMI (5-Year Loan) | Starting at 25,000 | Starting at 25,000 (similar rates) |
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Key Specs: Battery, Range And Power
| Spec | Toyota Urban Cruiser Ebella | Maruti e Vitara |
|---|---|---|
| Battery Options | 49 kWh | 49 kWh / 61 kWh |
| Power | 144 PS (49 kWh) | 144 PS (49 kWh) / 174 PS (61 kWh) |
| Torque | 189 Nm | 189 Nm (claimed +3.5 Nm on paper) |
| Claimed Range (ARAI) | 440 km (49 kWh) | 440 km (49 kWh) / 543 km (61 kWh) |
| Drive | Front-wheel drive | Front-wheel drive |
| Wheels | 18-inch alloys | 18-inch alloys |
Key Features: Modern Tech And Safety Shared Across Both
- Premium Audio: Ebella gets a 10-speaker JBL system, e Vitara has a 10-speaker Infinity setup.
- Comfort: Ventilated seats, powered driver adjustment, ambient lighting and glass roof for airy cabins.
- Connectivity: Wireless smartphone integration, large touchscreen and digital cluster.
- Safety: Comprehensive ADAS suite, multiple airbags and parking aids for confident drives.
- Efficiency: Battery options cater to daily commutes (440 km) or longer trips (up to 543 km on e Vitara).
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Comparison With Rivals: How They Stack Up
| SUV | Price (Rs, ex-showroom) | Range (km) |
|---|---|---|
| Toyota Urban Cruiser Ebella | 18-21 lakh | Up to 440 |
| Maruti e Vitara | 17-22.50 lakh | Up to 543 |
| Tata Curvv EV | 17-21 lakh | Up to 585 |
| Hyundai Creta Electric | 20-25 lakh | Up to 500 |
| MG ZS EV | 19-25 lakh | Up to 461 |
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Final Verdict: Sibling Rivals For EV Buyers
The Toyota Urban Cruiser Ebella and Maruti e Vitara launch in early 2026, both are nearly the same with small differences in design, sound and power. The Ebella starts at Rs 18 lakh with Toyota’s premium feel, while the e Vitara begins at Rs 17 lakh, offering Maruti’s value and extra range. Each has modern features and strong safety, making them good options for families seeking eco-friendly electric SUVs.
